Advertising for the Ages

Media Planning and Buying inclusive of all Social Media Programs exclusively for the 50+ Demographic.

We're 77 million strong

We control 70% of the financial assets in the USA



Marketing to the Wealthiest Americans


We hold 50% of all discretionary income in the U.S.

Biggest Market Opportunity in the U.S. today

It’s very simple: Boomers don’t act old or feel old or play like old folks.

Boomers are heavily reliant on advertising

As their primary product information source.

Less than 5% of all advertising is spent targeting the 50+ demographic

Media Planning and Buying inclusive of all Social Media Programs exclusively for the 50+ Demographic.
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The Baby Boomer Market Totally Rocks! Literally. We invented it and continue to rule the market! We are a unique, passionate and the BIGGEST MARKET OPPORTUNITY in the U.S. today. It’s very simple: Boomers don’t act old or feel old or play like old folks.

There are 77 million of us and we control 70% of the financial assets in the USA and 70% of all discretionary income to spend on products and services and yet less than 5% of advertising dollars are directed to Baby Boomers.

So why are businesses and ad agencies spending less than 5% of their total marketing revenues on more advertising and marketing geared DIRECTLY to us? Because agencies (and companies) just don’t get it. Or us. Ad Agencies don’t want to be viewed as catering to the senior market, being old fashion, agencies want to be looked at as cool, hip, progressive with young fresh ideas.

We totally get it. We go where the money is!
That’s exactly why the Boomer Media Agency was created.
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The Boomer 360⁰ Media Platform * Digital
We are the media and marketing experts for the 50+ market – we have first-hand working knowledge of what works, what motivates, and how to engage this brand loyal audience. But more importantly, what propels us to spend our money on everything from Travel, Cars, Condo’s, Housing, Restaurants & Health.
Our proprietary platform, Boomer 360⁰ was created to give our clients a total, integrated approach to advertising and social media planning and buying, a concise strategic plan with implementation tactics that directly target and engage the 50+ market, with no misallocated dollars, no wasted time or fruitless efforts to communicate with an audience who does not have the money or desire to buy your products or services. Boomer 360⁰ knows and understands the 50+ marketplace better than any other ad agency or business in South Florida or nationally.

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MEDIA BUYING/PLANNING
* Traditional

Give us your objectives, a budget and goals and BMA will produce and implement your media plans flawlessly. From digital platforms to print, radio, TV, outdoor and more, we will partner with you to create your sales-driven program with optimum results. Don’t waste your marketing dollars hoping to hit your intended demographic by spreading your message so thin to so many uninterested teeny-boppers who could care less about what you are selling and couldn’t afford your product or service anyway. 

SOCIAL MEDIA PROGRAMS

Yes, we do use, we may be older but definitely not out of touch – we embrace – social media and totally get it! Facebook, Twitter, Instagram, Snapchat… we’re there on the cutting edge. In fact, the 50+ market is one of the largest groups using Facebook today. Let us strategize and plan your social media marketing so BMA can manage your businesses likes, shares, tweets and tags!

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"Best media agency for us"

"I always tell other business owners, if you want advertising and marketing that's done right, a truly dedicated group of experts in their field, you need to retain the Boomer Media Agency. These professionals know the 50+ market better than anybody and more importantly they actually care about their customers and they work extremely hard for them... they genuinely go above and beyond the call of duty and care about their clients success."

Howard Brice
Fort Lauderdale

"BMA hit our target perfectly!"

"Professionalism and exceptional customer support ... I am delighted to say that working with the Boomer Media Agency is a gratifying experience whether the task is to develop the message for broadcast or print media; research and produce a comprehensive media plan; offering post-campaign analysis or develop a impactful imaginative campaign for the 50+ demographic." Amazing!"

Ronna Lancaster
Palm Beach Gardens
Traditional Media

Print, radio and television are still widely used by Boomers.  We know your target market.

Digital Media

Boomer 360⁰ Media was created to give our clients a total, integrated approach to advertising and social media planning and buying.

Customer Service

Give us your objectives, a budget and goals and BMA will produce and implement your media plans flawlessly.